Initially, it was acceptable for online marketers to measure their SEO success by evaluating their position on search engine rankings for certain keywords. However, web users are getting smarter by the day and not to forget the rapid changes being made on Google’s algorithms. It would therefore inconvenience you if you inclined your efforts to a higher Google ranking and forgot your major goals. For better returns, below are some important SEO metrics you need to emphasize on in 2013.
1. Forget the rankings and instead focus on keyword portfolio
It is a fact that web visitors now use specific search queries to get accurate information on what they want. Research shows that over 70% of online searches now contain more than three words in the input search query. Google has also reported an increase in completely new queries which have not been used before in the past. So, how do you adapt to the new changes? It is no longer worthwhile to focus on your keywords. You would realize better profits if you increased the number of keywords which generate traffic rather than try to improve the rank of a single keyword. The technique has been duped keyword portfolio.
2. Publish your content on quality websites
The 2012 Google penguin updated diminished the value of content published on untrusted websites. These included unpopular PR websites, low quality blogs and content farms. If you want to generate more traffic, it is important to link back from trusted and obviously high quality websites. Some of them are organizational websites and highly reputed online communities with a large number of followers on the World Wide Web.
3. Come up with problem solving content
When prospects enter search queries on their web browsers, they expect to find content which will have answers to some of their questions. Creating such content builds a higher level of trust between you and a web user who comes across it; naturally, they would want to find more about you and if you convinced them they will finally make a transaction. Come up with how-to-guides and other informational material to improve the revenue you generate from content marketing.
4. Popularize your content through social media websites
Since the initial launch, social media websites have been a great recruitment base for online marketers. You can use the platforms to popularize the content on your website as well as that which you post on high quality third party websites. Major search engines like Google and Bing admit that they consider the links from social networking websites while developing rank algorithms; marketing on these platforms will therefore be an important strategy to each and every marketer who plans to generate substantial income from their ventures this year. Besides, social media opens you up to new techniques like social bookmarking which enable viral distribution of your content by web users who like it.
It is time to embark on smart online marketing. If you employed these strategies and used them in the right way, you will certainly attract more customers which subsequently lead to better profit margins.
To learn more about this new SEO strategies, you may engage SEO services from SEO Singapore – one of the top-notch SEO agency in Singapore.